January 29, 2018

How to Develop Award-Winning Creative for Times Square on New Years…in Three Days

It’s the first week of December and we have a proposal out for approval. Media is slated to begin airing the following Monday. Because it’s digital, we …

January 19, 2018

It’s an Exciting Time to be a Homebuilder

It’s been more than a decade since optimism was this high in the homebuilding sector. As a PR agency that represents a local homebuilder, this is certainly …

January 9, 2018

Five ways CEOs Can Improve Their Personal Brands In 2018

I work with many CEOs, I am a CEO, and I am also married to one.  Many CEOs overlook personal branding and the impact it has on …

December 13, 2017

Getting 2018 to Start Off on the Right Foot

Think about 2018. What do you want it to be? This is the beginning thought process of a highly successful year. We are what we think about. …

November 27, 2017

5 Tips for Securing the Right Content for Your Social Media

It’s always a challenge- creating compelling social media on a regular basis. And yet, if you don’t do it regularly, it looks like your business is asleep …

November 13, 2017

Four Tips to Telling Your Brand Story with Video

We’ve found that whether you’re selling diet shakes or life insurance, good storytelling is a key component. With our client, Prestige Cleaners, we wanted to bring awareness …

November 8, 2017

Market Your Event With These 5 Strategies

We love doing events. They are exciting, relatively easy to market and require a plan. When done right, you’ll find the advance planning makes it all worthwhile. …

October 23, 2017

Run Your Plan Like You Plan Your Run

Running offers many benefits to the body, but did you know there are many parallels to being a better planner? With the right plan, you can win …

October 18, 2017

Stand for Something

When your company embarks on an ad campaign, the final product is supposed to be something that’s consistent with the mission of the organization, the branding, the …

September 18, 2017

Pay less and Get More from Media with the Right Media Buyer

As an agency owner and former media representative, I often see businesses choose to buy their own media. They like the free trips, the 15% agency discount …