March 23, 2017

It’s Not Lost, It’s in There Somewhere

  Lost Shoes Recently, my son expressed concern about not finding his shoes. Now, I assure you, we never have this problem; it may have been the …

March 21, 2017

Is It Worth It To Hashtag Your Advertising?

Should you mix social media and traditional ad campaigns? Many advertisers already do, but is it a good use of space or just “checking the box” for …

March 8, 2017

Using an Advertising Agency to Get it Right

  When people think of ad agencies, they immediately think of the show, Mad Men. They think of an agency managing huge, expensive ad campaigns for major …

March 7, 2017

6 Perfect Planning Ps in Radio Remote Success

Is radio dead? Nope. It’s the only traditional media survivor among newspaper and television- part of the only big 3 in media. Radio is alive and well. …

March 1, 2017

Attack of the Drones

Doesn’t it seem like drones just appeared out of nowhere? For our whole lives, they might has well have been UFOs from Area 51. Then, one day …

February 27, 2017

What Your Media Rep Isn’t Telling You

  There are many good reasons to buy your own media. It can save you 15%, for one thing. When done with a little knowledge, it can …

February 21, 2017

How to Win at Sports Marketing

Is there a winning formula for sports marketing? Remember the Wide World of Sports intro featuring “the agony of defeat”?  Lets keep our sports marketing in the “W” column …

February 10, 2017

The Roundup

There’s a lot happening each week and it’s easy to miss a story or two or ten. What’s happening this week in Phoenix?  How bad is Twitter …

February 8, 2017

What to Expect When You’re Expecting…a Millennial

I recently had a client tell me about a mother who called her after her son turned in his job application. She begged and pleaded that he …

February 6, 2017

Recapping the 2017 Super Bowl Ads

This was a very different year for the highly visible, highly touted Super Bowl advertising. For one thing, most advertising debuted before the game. Hype about new …